Profile
Hiya— I’m Rachael, Social Media Manager and Influencer Specialist with a real passion for (and a track record of) helping brands cut through on social. With eight years in the industry, starting with freelancing alongside my marketing degree back in 2013, I’ve watched the social space grow and evolve before my eyes and as a result, am able to equip brands with the knowledge and tools to adapt to ever-changing platforms and trends.
I've also had a crack at being my own client… founding The Pickleson Paint Co. in 2020. Since then, I’ve built its social, PR and marketing presence from the ground up, solely through Instagram and leveraging influencer partnerships.
Please feel free to explore my work and get in touch if you’d like to know more.
What I Offer
Whether you’re looking for social input on a pitch, a strategy refresh or someone to be the heartbeat of your social platforms day-to-day, I’m happy to help. Here are some of the services I offer:
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Creating monthly content calendars and forecasting for key calendar hooks or campaign moments, through to scheduling and community management.
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More so than ever, each platform speaks to a different audience and has its own language. It’s no longer an option to post cross-platform and expect results. I can work with you to develop platform specific results to get your content seen by the right people.
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With the influencer space changing almost daily, I have award winning experience working across the board with creators boasting millions of followers to under 10K, both of which - when chosen strategically - can yield incredible results.
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I can provide end to end input on social-first content shoots, from moodboards to location scouting and shoot direction, right through to liaising with editors to deliver packaged content, ready to publish.
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Results matter. So naturally, once content is delivered, I can work with your specific requirements to deliver one-off, monthly or quarterly reports, focusing on the metrics that really matter.